DGM - Retail Marketing Operations/Exclusive Channels

DGM - Retail Marketing Operations ( Exclusive Channels)

Role and Key deliverables:

- Lead and develop the overall Channel Marketing Operations strategy for Offline DTC Channel.

- Drive a deep understanding of the consumer through data, insights and measurement, ensuring activity is always optimised.

- Collaboration with key stakeholders across the wider, product divisions, HQ through skilled communications and subject matter understanding to achieve alignment.

- Lead and develop a marketing team that includes a Channel marketing managers.

- Align with overall DTC marketing vision & calendar

2. Key Responsibilities:

Lead overall marketing strategy for Offline Exclusive Channel:

- Set clear and measurable targets for H1 & H2 against core metrics.

- Manage overall marketing budget and prioritise channel and spends against core objectives of consideration, sales and lifetime value

- Adapt and optimise plans dependent on business & channel specific requirement.

Collaboration with key stakeholders:

- Collaborative working across functions while bringing teams and people together to work more effectively and efficiently.

- Create forums for collaboration and alignment with all major stakeholders across the business

Lead and develop marketing team:

- Lead and manage all outputs of the marketing team across Paid, Earned, Owned & Shared including (but not limited to):

- Store proposition & platform marketing

- Store launches

- Microsite

- CRM Programme

- PR

- Social

- Events

- Partnerships

- In-store activations

- Promotional propositions

- Motivate, challenge, develop and mentor the team to achieve incredible results

Desired Profile :

Full time Graduation/PG Degree (Marketing):

- Should have 12+ years marketing experience

- Intelligent- passionate & motivated with high energy levels; ability to work in a fast paced environment

- Proven strategic capabilities with agility to be tactical based on business need

- Strong creative development skills/creative judgment

- Commercially savvy: the ability to translate brand and marketing opportunities into harder sales metrics

- Good working knowledge of the process and budget management