DGM - Product Management - Agrochemical

Looking for a DGM - Product Management profile for a global leading Agrochem Organization. Only candidates having product management experience in relevant industry may apply.

This position will be responsible for a specific product at global level including marketing the product in Indian market.

Reports to: Head, Product Portfolio,

Team Size: Individual contributor, though Marketing heads of various countries (including India) and Business Heads of 7 global regions will be working closely with this individual in a matrix based structure.

Brief responsibilities & competencies expected for a person are as follows:-

- Market Research for identifying customer need

- SWOT Analysis

- Customer preferences

- Creating a Model product design to R&D.

- Market Intelligence

- Studying market trends

- Competing brands- market share, pricing, schemes

- Channel analysis

- Customer profile/ value analysis/brand switching behavior

- Segmentation

- Analyzing Product and Market segments

- Product positioning

- Analyzing product fitment

- Decision on placing in which market/against which competitors' product

- Marketing mix

- Deciding Pricing/packaging/schemes

- Communication mix

- Deciding advertisement objectives/channel promo objectives /customer promo objectives

- Product promotion

- Select the communication media

- Design communication campaigns

- Analyzing the effectiveness of promotion campaigns.

- Product performance evaluation - Newly Commercialized products

- Channel and Customer feedback

- Coordinating with other Departments

- Work with R&D-Communicating product needs/Product performance feedback

- Work with Production - Giving Production Plan

- Work with PRC - Timely availability and packing

- Work with Advertisement-Designing/printing Product literature/packing design

- Work with MDMs - Implementation of marketing campaigns/product promotion

- Work with RBMs - Budgeting and implementing marketing mix

Qualification : B.Sc./M.Sc. (Agri.) and MBA in agribusiness from Premier institute with significant experience in agrochemical marketing or Product management. Candidates with herbicide exposure will be preferred.

Required Skill sets:

- Planning

- Co-coordinating

- Customer complaint handling

- Analytical

- Communication (oral as well as Written)