DGM - Marketplace - FMCG

Responsibilities & Deliverables :

- Be the company's single point of contact for the marketplaces and drive monthly, quarterly and annual joint business planning with clear objectives and deliverables

- Deeply understand the consumer journey for the Brand on these marketplaces (funnel, conversions, repeats, ratings etc), identify opportunities and activate initiatives to drive superior consumer preference for the brand

- Own the joint activation calendar with each of the marketplaces and monitor results against the pre-set KPIs. Own the Brand PnL on the delivery channel and strive to improve flow throughs continually

- Continually track competition performance on the marketplaces to formulate proactive / reactive strategies for the brand

- Keep a keen eye on evolving trends and opportunities in the marketplace ecosystem

- Work closely with digital marketing and CRM team to bolster the consumer franchise on marketplaces

- Align with operations team to drive continuous improvement in last mile performance of the restaurants and the marketplaces

Educational Qualifications:

- Bachelor degree in any discipline.

- MBA in marketing / systems will be an added advantage

Other Skills :

- Strong analytical and problem-solving skills

- Strong understanding of e-commerce flow and consumer behavior

- Strong Negotiation and Liaising skills

- Ability to Influence Peers/Seniors