DGM - Marketing - Luxury Mall

- Responsible for the brand identity development for Luxxury Mall, planned as the premier destination for premium & bridge to luxury brands

- Lead the launch planning mandate and go-to-market strategy for Luxury Mall- brand positioning

- To work on campaign strategies and campaign planning, execution of in-mall touchpoints to ideate and execute events and activations

- Responsible for creating aspirational brand campaigns in steady state with call-to-action campaigns that drive footfalls and result in sales

- Concept to execution of IPs, that form an important aspect of the experience

- Drive and help us stand apart from the competition

- Establishing relationships with retailers housed & co-creating a collaborative calendar of events that drives visibility and awareness for the mall as well as our partners in a mutually beneficial manner

- Work on events and IP as per calendar

- Cost Management (P&L) - Clear Budget understanding. Work on the expense budget and keep a track of expenses, work on provisions

- Handle creative and event agencies

- Work on Direct Marketing initiatives and ensure Luxury mall is positioned well with its offerings to relevant groups apart from mass marketing strategy

- Overall Annual Strategy and implementation