DGM - Marketing - Foods - FMCG

DGM - Marketing - Foods FMCG

Location - Mumbai

The candidate would head the Marketing function and lead a team of 5 people.

Responsibilities:

- Prepare Brand Architecture (Competition Analysis, Sub-Brand Wise Marketing Spend Analysis, Scope of launch of new products & designing pricing strategy)

- Brand Communication

- Identify, develop, and evaluate marketing strategy, based on knowledge of brand objectives, market characteristics and cost and markup factors.

- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit - loss projections.

- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion agencies.

- Packaging Development: Collaborate with product development team on product specifications such as design, color, and packaging.

- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

- Select products and accessories to be displayed at trade or special production shows.

- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

- Trade Promotions & Media Activities: Design Promotional activities and trade shows, working with developers & advertisers.

- Evaluate effectiveness of promotional and activation activities of products.

- Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

- Initiate market research studies and analyze / implement their findings. Conduct economic and commercial surveys to identify potential markets for products and services.

CANDIDATE PROFILE:

- Candidate should be an MBA in Marketing (2 years full time) from a Premier Institute - Batches 2006 to 2010.

- Candidate should have strong FMCG Brand Management experience. Foods exposure would be an add-on.

In case you meet the above mentioned requirement, please call Piyush Malik at 9820345980 (Mumbai number) on all 7 days of the week, between 10:00 am and 6:00 pm.