DGM - Marketing - FMCG

Identify, develop, and evaluate marketing strategy, based on knowledge of brand objectives, market characteristics and cost and markup factors.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion agencies.

Packaging Development: Collaborate with product development team on product specifications such as design, color, and packaging

Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Trade Promotions & Media Activities: Design Promotional activities and trade shows, working with developers & advertisers