DGM - Marketing - FMCG

DGM - Marketing

Well known consumer durable company, part of large business house, is a market leader for its products & B2B solutions. The company is professional managed, present in over 200 locations in India & hires NextGen leaders who have a strong value system.

- Lead market research & consumer insights, leading to deep consumer understanding & consequent product development

- Create an innovation pipeline & brand-wise product road map for each team to deliver on the brand promise & reinforce the brand positioning

- New product development with R&D & manufacturing to make offering NextGen; build portfolio & increase SKUs at the targeted price points & margins

- Develop a brand platform for the category, each brand & portfolio development, positioning, marcom, packaging, pricing, agency management, media etc directly impacting sales

- Develop purposeful Brand Keys to win preference & build brand equity

- Create large 3600 and ATL communication platforms for each brand in the category

- Develop brand guidelines, templates & create training content for the sales force

- Deploy brand-wise media plans, budgets & forecast, track brand equity - understand strengths & weaknesses and take corrective action

- Deep business acumen to gain market share by strengthening equity & product offering

- Closely monitor Portfolio margin, ROI Monitor, Sub-category-wise market share, Brand Equity Metrics, Market Intelligence

- Leader With Personality, Good Interpersonal Skills With Right Attitude, Initiative To Drive Business

- MBA, 14-16 years experience, 35-40 years of age, lady or gentleman, Rs. 40-45 lakhs per annum

- Brand Management, Brand Building, Product Management, Marketing Management