DGM - Marketing Communications - Internet/Online

Product Category: M & F Series (Non Flagship & Online Centric Products)

Team Lead Role: 02 On-Roll Team Members will report

Will Report: Directly to Non Flagship Innovation Head, Skip level to Product Marketing Head

Pure-Player Management:

1) Managing pure-player / portal interactions and leading marketing strategy & GTM discussions.

2) Develop and execute campaigns: Display/Search and ensures share of voice & brand equity/visibility

3) Delivering on brand metrics across the funnel - Discover, Awareness, Engagement, Consideration, Conversions & organic reach increase

4) Driving innovation with Pure player platforms: promotional calendars, programs, new product launches, and other marketing projects

Creative Development & Agency Management:

1) Conceptualizing marketing activities and sub-campaigns and providing a direction to the agency creative.

2) Creation of short and long form video content for use across Digital, OTT and Television. In addition to Digital and Social Storytelling across Brand owned and operated channels.

3) Periodic review of marketing activities for facilitating mid campaign course correction.

4) Review of all creative to ensure that adherence brief, quality, product info and brand guidelines.

5) Planning marketing activities calendar for campaign execution across multiple consumer touch points.

6) Periodic interactions with third party players, brands and media publishers to evaluate the latest opportunities and media innovations.