Roles & Responsibilities: - Mapping business objectives into marketing KPIs and planning delivery of marketing KPIs across various phases of the Product Launch and Sustainenace Campaigns. - Liaison with the agency, media managers, product managers and other stakeholders to drive campaign execution. - Conceptualizing marketing activities and sub-campaigns and providing a direction to the agency creative. - Creation of short and long form video content for use across Digital, OTT and Television. In addition to Digital and Social Storytelling across Brand owned and operated channels. - Periodic review of marketing activities for facilitating mid campaign course correction. - Review of all creative to ensure that adherence brief, quality, product info and brand guidelines - Planning marketing activities calendar for campaign execution across multiple consumer touch points. - Maintaining PERTs for all major marketing activities and ensuring the adherence to timelines. - Marketing campaign operations and approvals for the activities. Also, post activity delivery confirmations and vendor payout, if any. - Periodic interactions with third party players, brands and media publishers to evaluate the latest opportunities and media innovations. - Ensuring the implementation of industry best practices for digital campaigns. Also, driving digital innovations at creative and platform level. - Anchor campaign reviews and executive presentations.

Delhi NCR

Gurgaon/Gurugram

Delhi

DGM - Marketing Communication - FMCG/FMCD 

DGM - Marketing Communication - FMCG/FMCD  ,Job Description for DGM - Marketing Communication - FMCG/FMCD  in XpertConexions in  Delhi NCR Gurgaon/Gurugram Delhi for (13-18) years of experience. Apply Now!

Job Description for DGM - Marketing Communication - FMCG/FMCD  in XpertConexions in  Delhi NCR Gurgaon/Gurugram Delhi for (13-18) years of experience. Apply Now!