DGM - Marketing Communication - FMCG

Its a Individual Contributor role

This would include creating marketing strategy - short and long terms; translating marketing objectives into marketing programs; building and executing communication campaigns and activations.

Also developing creative communication across ATL (incl., TV, Radio, and OOH), Digital, and OTT, Social, Podcasts, Retail and third party publisher channels. Moreover, driving campaign operations, media deliverables, tracking campaign KPIs, also agency, and stakeholder management, across local markets and headquarters. In addition, fostering a culture of digital innovations at creative and platform level and implementation of industry best practices for marketing campaigns

- Mapping business objectives into marketing KPIs and planning delivery of marketing KPIs across various phases of the Product Launch and Sustainenace Campaigns.

- Liaison with the agency, media managers, product managers and other stakeholders to drive campaign execution.

- Conceptualizing marketing activities and sub-campaigns and providing a direction to the agency creative.

- Creation of short and long form video content for use across Digital, OTT and Television. In addition to Digital and Social Storytelling across Brand owned and operated channels.

- Periodic review of marketing activities for facilitating mid campaign course correction.

- Review of all creative to ensure that adherence brief, quality, product info and brand guidelines.

- Planning marketing activities calendar for campaign execution across multiple consumer touch points.

- Maintaining PERTs for all major marketing activities and ensuring the adherence to timelines.

- Marketing campaign operations and approvals for the activities. Also, post activity delivery confirmations and vendor payout, if any.

- Periodic interactions with third party players, brands and media publishers to evaluate the latest opportunities and media innovations.

- Ensuring the implementation of industry best practices for digital campaigns. Also, driving digital innovations at creative and platform level.

- Anchor campaign reviews and executive presentations. With data-driven mindset discover learnings and opportunities for