DGM/Head - Brand/Communication - Telecom

Role: Brand/Communication role with Leading Telecom company

Key accountabilities and decision ownership:

- Driving brand differentiation through articulation and Interpretation of the brand positioning and personality. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.

- Conceptualising and implementing 360 degree campaigns relevant to the target audience and proposition across urban and rural markets

- Understanding of business issues and developing a communication plan that will support business growth

- Proactively identifying communication needs that would support brand building and business growth through analysis of research and consumer information

- Working closely with the global team in order to ensure alignment with the global brand guidelines

Key performance indicators:

- Improvement in consideration, depth of awareness and emotional affinity scores in the brand track

- Developing campaigns that deliver on campaign effectiveness - message take out and CAS

- Managing the communication calendar balancing brand and business needs

Candidate Profile:

- MBA from premier Institute.

- 8-12 years of experience in Brand/Marketing roles with FMCG company.