DGM/GM - PR & Marketing - Logistics Firm

Responsibilities:

- Experienced PR practitioner with good media contacts and strong relationships in the media industry relevant to the logistics sector

- Create and execute an outreach program with media in India for the corporate brand as well as the specific vertical businesses

- Raise awareness in the media as an Indian MNC and an integrated logistics player. Maintain and manage the reputation of the organization

- Plan and manage crises communication

- Support on various internal and external communications campaigns

- Ideation and implementation of sales related marketing campaigns for all verticals and services of the organisation

- Implement Above the Line (ATL) sales campaigns through television, print, out-of-home and other suitable platforms

- Liasion with each vertical to support their marketing objectives through customized campaigns targeting existing and prospect customers and their industries

- Identify priority events, conferences, summits and networking platforms for each vertical

- Manage relationships with industry bodies such as CII, FICCI, Chambers of Commerce etc and also evaluate membership with them

- Collate marketing and sales content from each vertical for creating case studies, customer service papers, flyers, audio visuals, pamphlets, presentations and other sales communication collaterals.

- Create sales events as per the needs of the verticals targeting business clusters and regions pan India and across international markets

Requirements:

- Education: MBA in Marketing or PR

- Minimum of 15-20 years relevant Marketing and PR experience either within in a PR and AR role within a corporate.

- Proven track record of developing fruitful relationships within the media community in India.

- Experience managing all aspects of PR from strategic to tactical.

- Strong background in running communications program from strategy to execution

- Highly organized. Strong time management skills. Deadline driven High initiative, work independently.

- Very strong verbal and written communication skills; ability to articulate complex strategy in simple easy to understand language.

- Ability to work with all levels of the organization, and take advisory stance with the leadership team.