DGM/GM - Marketing - FMCG

DGM/ GM -Marketing -Bengaluru- for a leading FMCG(food) brand

This is a full-time on-site role based out of Bengaluru for a DGM (Marketing) with a leading FMCG (food) brand in South India located in Bengaluru. The individual will be responsible developing Marketing Strategies, Plans, Managing budgets and Setting up goal for Marketing Teams.

Key Roles:

- Devise, Develop and Execute Marketing Strategies for the brand growth

- Plan, Prepare and manage Marketing Budgets.

- Design Branding, Positioning and Pricing strategies.

- Conceptualize and execute on multichannel marketing campaigns.

- Identify effectiveness and impact of current marketing initiatives.

- Head Brand management & Marketing Communication .

- Set, Monitor and report on Marketing Team Goals.

- Manage Trade Marketing, ATL, BTL and Sales Promotions.

- Oversee Digital Marketing and Social Media Campaigns.

- Analyze Market Trends, Marketing Research and Consumer Insights.

- Plan New Products & Product Innovation Strategies.

- New Product Identification, Commercialization, Development & Launching.

- Co-Ordination with ,Production, R&D, Sales and other Departments.

- Responsible for achieving Overall Marketing & Branding goals .