DGM/GM - Marketing Communications - FMCD/Consumer Electronics

We are currently looking for candidate to take up the position for DGM/GM - Marcomm for fastest-growing FMCD company.

JOB RESPONSIBILITY :

This position is required to manage all ATL/BTL Campaigns & Communication for the following category/areas :

- Product launch & sustenance - Consumer electronics products

- Modern And Organised Retail Communication for Consumer electronics products

- Regional Campaign & Communication for all of Consumer electronics products

- National & Regional Festive Campaigns for entire Consumer electronics products

- Activation & Experiential Marketing for entire Consumer electronics products

- Creative support to all store launches with all creative elements in Retail.

- Associations, Sponsorships, Product integration & placements.

- Online Product Launch Campaigns & Communication.

- New Channel Communication supervision & support (HSN Channels, India Post)

- Programs Marketing of CE Division in sync with overall marketing strategy of Consumer electronics products.

JOB DESCRIPTION :

- Integrated Campaign development & execution for Product launches.

- Content development & creation for all consumers facing elements; Product videos, How-to-vidoes, Used case videos, content for social & digital.

- Development and/or supervision of all co-branded communication with Modern Trade Retail Partners like Croma, Reliance, Poorvika, Sangeetha, BigC, etc for entire range of company Smartphones.

- Affordability Campaigns with Bank & NBFC Partners across GT & OT chains for the entire Consumer electronics products portfolio.

- Regional Campaign & Communication for all regions encompassing the entire portfolio of Consumer electronics products. This includes development of creative for all briefs from all RMHs.

- Occasion based marketing campaigns for occasions like Independence Day, Valentine's Day, Mother's Day, Environment Day, etc.

- Experiential Marketing & Activation for all important product & service launches.

- Creative support to all store launches with all creative elements like KVs, Videos adapted into specific formats, Retail Mode videos, Store Opening Print Ads.

- Campaign development & support for Online Product Launch Campaigns with E-commerce partners.

- New Channel Communication supervision & support (HSN Channels like Naaptol, StarCj, PayTm Mall, and India Post)

KEY RESULT AREAS:

- Maximizing Volume, Value and Market share of Mobile handsets.

- Developing & executing innovative Programs to drive sales/footfalls.

- Planning, managing & executing all communication for regional promos, regional & national festivals.