DGM/GM - Brand/Marketing - F&B - IIM/MDI/ISB/FMS

Urgent Opening for the Marketing at Senior Level:

Qualification : MBA - Marketing (top rank institute only)

Experience : mandatory Total Experience 10 - 12 Years

Minimum : 2-3 Years of experience in driving sales and leading Brand campaign strategy.

Preferred Relevant Experience : Experience in Marketing with FMCG, Retail and F&B organizations

Planning/ Strategy 3-1-Q

- Provide necessary inputs for and own the responsibility for the 31Q plan for Brand Management Department

Key functional responsibilities :

Brand Equity :

- Lead the Brand Management team to build the company brand in line with the Brand Promise for customers, local communities and employees.

- Lead the brand / project teams and play the role of a 'brand champion' across the market segments.

- Lead the agencies/partners in the development, execution and on-going evaluation of all relevant aspects of the marketing strategy (e.g., promotion, research etc.).

- Understand key consumer insights and ensure integration of insights and trends in reviewing brand promotions and consumer engagement activities.

- Define customer segmentation guidelines and promotion campaign strategy for both - Brand and Brand Extensions.

Brand Extensions :

- Oversee branding and promotion initiatives and assess impact across products and channels.

- Evaluate the results of branding initiatives, tactics and leverage brand audit results to adjust the marketing plan as needed to ensure that the annual marketing sales goal is met.

Support Services :

- Establish measures to drive incorporation of feedback from Regional Marketing teams on effectiveness of initiatives undertaken to promote brand acceptance and to meet customer expectation.

People Management :

Perform the role of a people manager for the department :

- Manage and support recruitment, set KRA's for direct reports, monitor overall department KRA's, conduct performance appraisal

- Oversee team development and drive motivation levels of the team

- Monitor team welfare, facilitate complaint resolution to manage efficiency levels and drive timely delivery of all operational targets

Pranali Pujare
09773797193