DGM/GM - Brand Marketing - Agro Chemicals

DGM/ GM Marketing- Brand marketing role

Industry- agro chemicals

B2B experience is a MUST have

Education - MBA/ PGDM

- The responsibility is to create an effective and innovative brand marketing strategy and brand communication for the current and pipeline products in a growing and competitive market.

- Lead brand communication efforts and collaborate closely with the product management team.

- Formulate PR-driven corporate communication strategies for the product

- Create a holistic brand communication ecosystem for flagship products, integrating ATL, BTL and digital aspects.

- Identify and suggest new trends in marketing communication and prepare a road map to implement.

- Ideate and execute all corporate events - Business partner meets, Annual Team Meets, Industry Meet & Product launch events.

- Support zonal sales team in media buying, resource planning and budgeting.

- Manage and oversee the marketing budget.