DGM/General Manager - Marketing Communication - Consumer Durable

JOB RESPONSIBILITY :

This position is required to manage all ATL/BTL Campaigns & Communication role for a brand leading Consumer Durable Organisation.

- Product launch & sustenance

- Modern And Organised Retail Communication

- Regional Campaign & Communication

- National & Regional Festive Campaigns

- Activation & Experiential Marketing

- Campaign development & support for Online Product Launch Campaigns with E-commerce partners.

- Experiential Marketing & Activation for all important product & service launches.

- Occasion based marketing campaigns

- Festive Campaigns development for all important regional & National festivals

- Creative support to all store launches

- Online Product Launch Campaigns & Communication

- New Channel Communication supervision & support

- Content development & creation for all consumers facing elements

- Development and/or supervision of all co-branded communication with Modern Trade Retail Partners