DGM - eCommerce - FMCG

- Development and management of e- com strategy

- Preserves existing business and creates new business opportunities

- Provide analysis and strategies for inproving the sales performance of retailer/ marketplace

- Creates and maintains account relationships by creating credibility, developing trust and providing strategic inputs to channel partners

- Demand Planning Coordination with customers

- Build data backed analytics to derive insights from sales trends, strengths and weaknesses

- Influence and report on trade and related media investment effectiveness and efficiency

- Coordinate corporate marketing, merchandising programme with the platform

- Collaborate on best practices on the platform via media, content, search and conversion, drive the creation of next generation of analytics

- Development and implementation on online category management initiatives

Strategic planning / initiatives :

- To be the expert on ecommerce opportunities by building relationships to

- drive agreed business growth and turnover

- Responsible for business and market development and scope out

- opportunities for growth and key initiatives to leverage category growth and market share

- Maximise growth and accelerate rate of new customer acquisition

- Gain market intelligence and competitive landscape mapping to identify emerging trends and opportunities

- Sets sales policies to ensure overall brand impression is positive and cohesive

- Innovate and activate key launches, campaigns and collaborations with marketing and digital for impactful brand presence leading to business

- Measure, manage and report e-commerce sales and ROI activities and make adjustments as necessary