DGM - Digital Marketing - Non Profits/NGO

- Develops content and directs creative execution for custom target audiences to do performance linked fundraising campaigns on digital mediums like FB, LinkedIn, IG, Twitter, Google seach, GDN, etc

- Develops content and directs creative execution to provide a consistent, targeted, and impactful message.

- Develop and implement effective communication strategies that build customer loyalty programs and brand awareness.

- Builds and maintains solid partnerships with assigned internal clients to better develop,coordinate, direct, and facilitate strategic communications designed to meet objectives.

- Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.

- Directs in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.

- Contributes ideas for new programs, researching and recommending innovative branding techniques.

- Researches and understands key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within the business and assigned departments.

- Provides hands-on advertising support for assigned departments, paying close attention to timelines.

- Identifies and presents opportunities for consistency in messaging and customer experience across channels from in-store signage to digital to print.

- Develops an understanding of short- and long-term department goals and planned initiatives.

- Adjusts and communicates plan changes as necessary to ensure costs for materials, media, and labor are in line with the marketability potential for programmes.

- Works with leadership to take the pulse of overall business activity to identify cross-marketing opportunities.

- Stays informed of developments in the field of marketing and communications within the sector to foster ideas and innovation