DGM - Digital Marketing - BFSI/Auto/eCommerce/IT

- Design and deliver breakthrough digital media activities for Brand promotion for current and prospect customers

- Plan and execute all web, marketing database, email, social media campaigns, digital destination development & management, online reputation management, offline and online Synergy for both:

a) Website

b) Mobile based

- Look after operation and timeliness for all digital projects in conjunction with digital marketing team, brand team & agencies

- Analyze consumer trends, category & market dynamics, internal data and competitive intelligence to Dive Digital Marketing projects in stipulated time frame

- Work with the Communication Agencies, Consultants and all other external & internal Stakeholders for delivering the right digital marketing framework in line with the organizational goals

- Utilize strong analytic ability to evaluate end-to-end customer experience across multiple digital channels and customer touch points

- Build e platform to facilitate execution of brand strategy

- Dive Website traffic through usage of all brand website, ensuring the up keep of the website content

- Enhance social media presence like in YouTube, Facebook etc. Dive Social media strategy for brand enhancement

- Bring in alignment with the business and marketing goals

- Actively stay on top of new products, brands, trends happening in the industry to benchmark with global marketing developments and propose strategies for optimizing them through the digital marketing channel.

Organisational Relationship (Provide an organisational chart which illustrates the organisational structure above and below this position).

Key Challenges (List the key tasks performed to support the main objectives of the position):

- Decision Making Authority (Describes the type of decisions made alone, those on which the manager must be consulted, those referred to a higher level, and job procedures to be followed).

Job Requirements (Describe the educational requirements, suggested year and type of experience, nature and extent of skills/abilities required for the desired position).

Professional Qualification & Skills and Knowledge:

- 4-8 years of marketing / brand experience

- With 4 years of recent experience in Digital Marketing

- Preferably in BFSI / Automobile / eComm / Technology

- Working knowledge of all web, mobile, database technologies

- Well versed with functionalities of all genre of site

- Innovation Led Transformation.

- Result Orientation with Execution excellence.

- Vision & Strategic orientation

- Customer Focus