DGM - Digital Experience - Retail

Desired Qualifications, Skills and Abilities:

MBA - Marketing

- Digital first mindset

- Strategic thinking

- High on aptitude & problem-solving

- Creative and innovative thinking

- Planning and organizing

- Stakeholder management & Influencing

- Communication & presentation skills

- Leadership & team management

Roles and Responsibilities:

Developing Digital & Content strategy

- Annual digital strategy roadmap & required content - work closely with Key stakeholders including Omni team & digital agency to chalk out monthly, season launch, new store digital & align plans with overall marketing objective

- Strategy & plan for digitally influenced offline sales and social CRM

- Benchmark digital driven best practices in the industry in India and globally encourage agency partners to innovate on an ongoing basis

Digital first Brand communication

- Work closely with Brand comm team to align digital experience in line with the overall Brand Prism

- Amplify brand campaigns digitally with clear KPIs for Top and Middle funnel

- Create Campaigns which are digital first in enabling consistent brand discovery

- Work closely with Ecommerce team for continuous learning of audience pool behavior to optimize campaigns on an ongoing basis

- Drive Shoot & content creation process for all digital / social CRM requirements keeping in mind Brand ethos

Influencer management programme

- Engagement plan with influencers and bloggers as a reflection of Brand Prism

- Content development with influencers for digital and drive perception, category awareness and store & online trial

Social CRM & Social media management

- Explore ways to connect with loyalty members on digital and drive engagement

- Management of social media content calendar for FB, Insta, YouTube, LinkedIn, Twitter and other relevant platforms

- Ideate and create content as required

Marketplace & Channel engagement, Mobile & ORM

- Engage with ecommerce teams internally and externally to ensure brand guidelines are met in achieving consistency in communication

- Explore ORM tools and work with agency to maintain positive brand imagery

- Proficient in customizing / optimizing content for mobile and digital channels

- Engagement with Channel partners (Large format) to partner with their digital initiatives

Implementation of Plans

- Operations & coordination - Manage operations & timelines for all digital projects in close coordination with stakeholders

- Agency management - Briefing, ideation, scheduling, execution, budgets, reporting

- Areas of operation Google & Meta Partnership, Website, Content development & marketing, social media, digital promotions & campaigns, Online reputation Management, Offline & online synergy

- Liaison with internal stakeholders such as design & buying teams, ensure that the right product / merchandise is featured digitally

- Drive and manage the social media initiatives (content, digital properties, engagement) of the brand

- Set SMART Goals and KPIs for Seasonal campaigns and report the performance on a periodic level with internal stakeholders

- Establish Dashboards and standard reporting frequently with key stakeholders and create awareness about Digital initiatives within the organization

Process Excellence, Budgeting and reporting

- Establish processes which are future-fit with both internal and external stakeholders across annual calendar development, media, consumer promotion, creative & content, shoot, campaign rollout etc

- Establish checks & balances through the process to ensure timelines are met and identify potential issues well on time to take measures accordingly

- Develop annual plans and budgets for the brand. Keep track of all expenditures vis- vis budgets

Tools & Technologies

- Technology - A basic understanding of Web, Mobile, Database technologies

- Deep understanding of Google & Meta platforms for both online and store traffic campaigns. Hands on with Facebook Business Manager, Instagram Analytics, Google Analytics, Social media tracking & monitoring tools such Locobuzz, Unmetric, Radian6, Meltwater

- Ability to manage GLC Campaigns, Google MCC interface & Google My Business (GMB)

- Ability to define sharp goals and measures for each platform and media type

- Advanced data management skills MS office and other tools

- Ability to create SOP and SLA documents & guide teams