DGM/Chief Manager - Sales - Online/eCommerce

PURPOSE OF POSITION

- The candidate will be the P&L owner for a certain set of categories/ products for company's eStore.

- He/She will be responsible for weekly, monthly sell in and sellout targets & driving revenue goals for the identified categories.

- The individual will drive new initiatives to increase sell out. Such programs/ initiatives need to be based on a foundation of deep Consumer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced Consumer experience

JOB RESPONSIBILITY

- Think Customer-in, and focus on providing the best experience across platforms

- Benchmark customer journey and experience across e-commerce platforms

- Develop a deep understanding of customer behaviour on e-com platforms and identify need gaps

- Drive campaigns/ projects to improve customer experience and make company's eStore a platform of choice

- Ownership of Weekly, Monthly, Yearly targets

- Sales forecasting and inventory management

- Maintain optimum stock for all SKU's and Ensure high in-stock % for all SKU's

- Drive traffic through innovative marketing campaigns in co-ordination with marketing team

- Drive conversion through effective merchandising on site and relevant sell out platforms

- Closely co-ordinate with cross functional teams for day to day operations (Product, marketing, Tech, Finance etc)

- Devise attractive monthly sell out schemes to drive conversions and seek internal alignments to execute the same

KEY RESULT AREAS

- Deliver weekly & monthly revenue biz goals (sell-in & sellout)

- Accurate demand planning & forecasting.

- Maintain high in-stock and optimum Days of stock

- Reduce delivery TAT by improving regional utilization

- Gather & report intelligence on competition launches, schemes, offers, marketing, deals etc.

- Help the marketing teams on deployment of digital assets and other coordination