DGM/Chief Manager - Media Management

JOB RESPONSIBILITY

1. Media Planning:

- Understand business objectives for every campaign & translate the same to clear defined media objectives

- Deep understanding of the Digital (Social, Search, Video, Display) & traditional media platforms (TV, Print, Radio) input and measurement metrics

- Lead and Co-create with Business team and brief agency teams for developing plans to achieve media / business objective

- Critically evaluate both traditional and Digital media performance plans & align plans with stakeholders & business teams

- Operationalize aligned plans & optimize the same basis ongoing learnings

- Manage optimization across mediums & ensure on time implementation with analysis based on platform learnings and comparison with past performance.

- Report plan achievement & capture learnings for future campaigns to drive efficiencies across Awareness, Performance and Pure Player campaigns

- Support planning team by creating best-practices learning log with clear actions, conclusions, implications, and recommendations

- Provide learning based (external or internal) media recommendations to Product & IMC team's basis ongoing learnings

- Keep ROAS based thinking while evaluating plans and respective marketing funnels

2. Media Strategy:

- Share strategic inputs based on category, brand and competition brand learnings to devise the conversion based digital campaigns while influencing the Top and bottom funnel metrics

- Must have innovation thinking incorporated (Industry or category first) for large launch plans (Both Traditional and Digital)

- Proficiency in working on Sponsorship sports deals to share quality recommendation as per brand purpose requirement

- Build an understanding of Industry Best practices to ensure planning principles continue to evolve

- Pronounced communication and presentation skills for internal leadership and partner presentations

3. Stakeholder & Agency Management:

- Manage stakeholder expectations from brief to post campaign analysis for multiple campaigns across the portfolio

- Work closely with multiple agencies to align responsibilities across plans to ensure seamless execution

- Manage a large team of cross-functional experts from various verticals like Planning, platforms, execution, reporting & analytics in order to prioritize work delivery & overall co-ordination in terms of plan deliveries

- Work with agency in-house analytics teams to work on category and campaign insights to build tactical intervention for plans

- Cohesively work with business team to chalk out annual media strategies with differential approach and build efficiency

SECTION 3

KEY RESULT AREAS

- To plan and execute full-funnel 360 offline and Digital Media campaigns & crystallize learnings across portfolio

- Established a weekly / monthly / quarterly cadence on media management, reporting & insight sharing

- Optimize deployment of tools for automation & reporting across media platforms.

- Clear understanding of Media Inputs vs expected business outputs (SQV, Sales, Acquisition)

Shreya