DGM - Category - Staples/Edible Oil - Retail

JOB SUMMARY

Responsible for display and merchandising. Maintaining and monitoring stocks and proper shelving according to the planogram. Should be able to negotiate stock space/shelving whenever required. Make reports including, market trends, competition, expiry, sales and promotion. Provide customer service and able to demonstrate good communication skills.

SPECIFIC ACCOUNTABILITIES / DELIVERABLES

- OPERATIONAL : Internal Business Processes

- Master Maintenance

- CRM(Category Role Matrix)

- Competitive Benchmarking

- National Category Promotion Negotiation

- Fill Rates

- Understanding of internal process / IT reports

FINANCIAL

- Gross Sales/ GMROF

- RGM (Rupee Gross Margin)/ Margin%

- GMROI (Gross Margin Return on Investment)

- Working Capital Management

- Accounts Receivable

CUSTOMER

- Shopper's Satisfaction

- Supplier's Satisfaction

- Promotion Stock Availability

- Customer Reach (Bill penetration /ABV)

- Regular availability of assortment

- Promotion Calendar/ Seasonal Offers

- Understanding of the category in terms of drivers for sales and margins

PEOPLE

- Relationship management with internal teams (zones/regions) and external vendors.

- Working with internal team in coordination

Exp - 

8-16 years in category management of staples/edible oil