DGM - Brand Marketing - FMCG

- Plan and execute advertising, media and promotional campaigns and all other launch related activities for the brand

- Monitor and evaluate all planned brand activities

- Understand consumers and markets for deriving and leveraging consumer insights

- Interface and liaison with advertising and media agencies, market research firms as well as print & production partners

- Support in media planning and buying for all ATL and BTL related campaigns

- Implement a CRM strategy with a strong focus on the consumer loyalty and general business drivers.

- Coordinate with other business units to ensure that the marketing strategy is aligned with the overall business goals.

- Review and analyze brand performance with respect to competition and the industry

- Associate with strategic partners to achieve business goals