DGM - Brand Management - FMCG/CD/Tel/BFSI

DESIGNATION : DGM- BRAND (National Role for a Media Entity)

Department : General Management

Location : Mumbai

Direct Reporting : President

Work Experience : 10-15 yrs

Qualification : MBA (Good Institute)

Target Industries : Open to Marketing/ Brand Resources from FMCG/ Consumer Durable/ Telecom/ BFSI/Retail

Our Client

A Leading Media Company

Small Description of the Role

Brand Management

- Owning and Adherence to brand essentials (brand positioning document/ logo usage/ design template & guidelines).

- Maintaining a common customer centric visual and verbal vocabulary to be used for and across constituents.

External communication

- Conceptualizing and implementing campaigns, both ATL & BTL as deemed fit, to enhance the relevance of the business for potential investee businesses and internal stakeholders.

- Create a strong eco system that will act as the brand support in business development efforts.

- Monitor competitive activities, brand health and brand share. Propose action to defend against competitive initiatives.

- Own and manage brand activity and murmur in the digital space.

- Introduce new online initiatives and maintain online presence that is in line with our brand strategy.

- Provide Business team all support material - Brand Literature/templates.

Internal Communication

- Build and manage Brand engagement opportunities for all key internal stake holders

- Drive focused internal initiatives and communication

Desired Skills and Qualifications

- 12-15 years of relevant experience in Brand Management/Marketing roles

- Ideation, Strategic thinking, creativity and ability to execute tasks independently

- Ability to work an entrepreneurial environment while defining and establishing standards and structures.

- Excellent communication, interpersonal and networking skills

- MBA/ PG in marketing/advertising

Please do email your resume in strict confidence to sumayya@careercatalysts.com or call SUMAYYA on (+91)9594997757!!!