DGM - Brand Development - Marketing Alliances - HNI/UHNI - Real Estate

Applications are invited to work with one of the leading Real Estate firm in Mumbai.

Designation: DGM - Brand Development Marketing Alliances HNI/UHNI activations, Customer engagement initiatives for flagship brands

Qualification: MBA (Tier I Business Schools)

Experience: 5 Plus years

Compensation : Best in Industry

Location: Mumbai, India

Objective: The incumbent/team will be responsible for HNI and UHNI customer acquisition through non traditional channels and brand build across new platforms.

Scope of responsibilities:

- Accompany deep consumer understanding and extend support in creating an integrated marketing strategy in alignment with brand teams

- Spearhead strategic planning and execution of direct marketing activities and lead generation programs for customer acquisition on a monthly cycle

- Establish alliances with like-minded partners and drive lead generating marketing programs

- Lead and coordinate with partners [agencies] / other key departments [sales planning] and thereby ensure proper execution of monthly brand plans

- Create co-branded and stand alone - brand properties- which leverages imagery for the brand

Managerial competencies:

Business:

- Quality of thinking (strategic, structured and analytical, problem solving)

- Strong project manager

- Understand and influence the key functions to ensure strategy delivery

- Result/output-orientated, market-consumer-orientated

Personal:

- Leadership

- Sense of team work and strong communication to build networks

- Never giving-up spirit - able to get action, convince and finally get agreement

- Flexibility, ability to adapt to fast-changing environment

Professional skills:

- Ability to draw conclusions from data and make insightful recommendations in a compelling and persuasive manner

- Draw market & consumer dynamics, competitor's strategy, other relevant category learning.

- Ability to identify patterns, implications, insights

- Ability to set and lead strategic direction

- Experience in innovation process

- Adept at developing the right mix, which involves - communication / creative process, development and promotional activities.

Candidates from Liquor industry are more preferred.