DGM - Brand Activation - FMCG - IIM/ISB/XLRI

ROLE:

1. Creating brand engagement in order to strengthen brand affinity, support brand building efforts and generate trials in some cases

- Initiate and develop 360 communication along with execution for thematic campaigns, new product launches such as mobile Music/ Sports, existing product support such as Prepaid offers, Postpaid, Mobile Internet, National Tarriffs

- These campaigns would be at a national level and would require campaign management at an on ground level as well as on the digital medium

- Develop objectives for each activation plan, develop plans with agencies and monitor implementation with clearly defined milestones and develop metrics to evaluate success

- Work with the research and business to evaluate success of each campaign

- Develop guidelines for national activation plans for Circles to implement at local levels

- Develop guidelines for sponsorship in such a manner that brand engagement and amplification are at the core of the sponsorship initiative

2. Circle Communication

- Guide circles to help formulate circle marketing communication calendars

- Plan activities/ events based on market & business priorities

- Provide guidance to circles for sponsorships and activation programs so that sponsorships are used to build brand engagement and strengthen brand affinity

3. Events & Sponsorship

- Plan, Organise, manage and execute all external and internal corporate events

- Develop sponsorship execution guidelines for Corporate / Circles

- Work closely with the global team and various local partners to ensure extraction of value and impact from all sponsorship deals

4. Email & Direct Marketing

- Trade Communication

- Developing Direct Marketing elements for customer communication

5. Corporate Responsibility

- Create internal communication plans to increase awareness of key issues within the company and encourage every employee to become an ambassador for CR

- Plan & manage the communication to the right external audience

6. Agency and team management

- Deliver sharp briefs to the agencies that brings alive the varied objectives of multiple events

- Evaluate the creative as well as commercial aspect of agency proposals

- Supervise/ manage /monitor the agency as communication partners to develop communication, ensure compliance with guidelines, consistency and speed to market.

- Ensure quality deliverables by the agency as well as compliance with corporate values

- Liaison with all internal departments to understand their need and deliver appropriate and timely communication.

Candidate Profile:

MBA from Premier Institute (only Top 10) with 8-10 years of experience.

FMCG Experience NECESSARY.

Please mail your cv with 'BRAND' in the subject line.

Sabina