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04/05 Ranisha
AM-HR at DFM Foods Ltd (Crax)

Views:804 Applications:203 Rec. Actions:Recruiter Actions:10

DFM Foods - Trade Marketing Role (5-9 yrs)

Noida Job Code: 921386

Responsible for preparing and implementing annual trade marketing strategy.


- Ideate and provide support to various channels in terms of signages, POSM, other visibility, sampling, trade promotions, and events etc. to ensure achievement of channel/region sales targets.

- To devise GTM strategy for different markets resulting in maximum distribution gains with minimum distribution cost

- Mapping of competitor coverage

- Plan and drive addition of outlets, units and super/sub stockists along with the sales team

- Tracking of Product Launches, ideate and execute Consumer Promotions to boost trials or improve sales contribution of categories, monitor and report on launch/promotional activities, track competitive sales in key channels

- Manage Trade Marketing & Brand Activation budgets & control spends

- Design SOP for different activities and reporting to ensure the targeted goal.

- Shortlisting & on boarding vendors for the crafting & execution of POSM

Women-friendly workplace:

Maternity and Paternity Benefits

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