DFM Foods - Area Sales Manager

1) Sales Operations

- Prepare, implement and review sales plan

- Ensure daily monitoring of sales and retail productivity; & weekly sales review

- Supervise the sales officers execution & sales efficiency in the field.

- Induction & onboarding of new SO's in the field.

- Reviewing the monthly performance of Sales officers/ ISR's.

- Submit weekly/monthly sales related reports

- Conduct daily market visits

- Work on market development-consolidation of existing covered areas and expansion into new areas.

- Generate Primary Sales in line with Secondary Sales

- Responsible for activities related to the tertiary sales in the region.

2) Branding/ In-store Execution

- Executing promotional activities for brand awareness & visibility

- Responsible for tracking & monitoring competitor's products & activity.

3) Distributor Management

- Undertake daily visits to distributors & wholesalers.

- Ensure a proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders.

- Maintain and develop good business relationship with all existing distributors through reviewing the ROI.

- Responsible for approval/appointment of distributors.

4) People Management

- Continuously monitor & review performance of Sales officers.

- continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant mandays.

- Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources.

- Define & assign KRA's for sales officers every year.