Dezerv - Performance Marketing Specialist

What are you expected to do ?

1. Plan and execute all digital performance: FB/Instagram, google UAC/Youtube, Twitter + LinkedIn, email, and display advertising campaigns

2. Capability to plan, manage & deploy $$ monthly budgets across various digital marketing activities.

3. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) to

4. Identify trends and insights, and optimize spending and performance based on the insights

5. Instrument conversion points and optimize user funnels across multiple platforms (app, web)

6. Own end-to-end execution of close business, creative, and analytics teams.

7. Effectively communicate campaign strategy, plans, and performance across key stakeholders and teams of business, creative & product teams

What you'll need:

1. Strong analytical & data-driven mindset. Intermediate to advance Excel capability, beginner mix-pannel, or SQL skills set is preferred.

2. Deep understanding of creative execution, planning & writing performance brief that is shared across creative teams.

3. Experience in identifying target audiences and devising digital campaigns that engage, inform and convert.

4. Knowledge of app analytics tools (e.g., Google Analytics, Appsflyer, SQL, mix-pannel, etc.)

5. Structured problem-solving skills, willingness to learn, experiment and grow.

6. Good communication skills

7. Use a data-driven approach to manage campaigns and derive insights on strategy and performance