Designer - Kidswear/Retail

- Develop seasonal inspirations, concepts and colors, based upon international fashion trends and adapt to market demographic and brand /positioning

- Interpret seasonal fashion directions, opportunities and assort merchandise/range to stay ahead of competition

- Develop range architecture as per pricing/margin strategy based on feedback from buying, product performance and market

- Range presentation to retail and buying team with final range for the season with design direction, product strategy and key product highlights

- Ensure adherence to GTM (Go to market) calendar

- Provide direction and inputs on product presentation and display

- Handover of range/production tech packs to sourcing/vendor with incorporation of changes and feedback on samples

- Manage and guide the team to deliver on the job

Trend Forecasting and Research

- Develop seasonal inspirations, concepts and colors, based upon international fashion trends and adapt to market demographic and brand /positioning

- Interpret seasonal fashion directions, opportunities and assort merchandise/range to stay ahead of competition

- Understand /define brand and customer profiling to address the relevant market opportunities

- Have a good knowledge of brands in the domestic and international market, their profile and positioning

- Product Design, Range Planning and Development

- Develop range architecture as per pricing/margin strategy based on feedback from buying, product performance and market

- Innovate on product (applicable only for FW)

- Have strategic discussions with Concept head for design and range approval

- Liaise with product development/fit technicians for relevant inputs (vendors/mills) to innovate on fits, fabric, style, print techniques, surface enhancements/textures, trims etc. (applicable only for APM/APC)

- Conceptualize, design and develop the range in line with brand ethos/positioning and learnings from the previous seasons within acceptable timelines

- Ensure synergy on design and fashion trends through design development, sampling and adaptation of tech packs

- Range presentation, selection and alignment with buying to initiate developments

- Liaise with product development for sampling, tech pack handover and prototyping

- Range presentation to retail and buying team with final range for the season with design direction, product strategy and key product highlights

- Create design ranges as per buying calendar

- Prepare mood boards for the forthcoming season

- Handover of range/production tech packs to sourcing with incorporation of changes and feedback on samples

- Reprogram within the season based on the feedback from the market (applicable only for APL)

Process adherence

- Ensure adherence to GTM (Go to market) calendar

- Define processes to ensure cohesiveness within intra and inter teams

- Manage PLM (product lifecycle management) uploads and ensure PLM integration

Product presentation/display

- Provide directions for brand photoshoots based on relevant product stories and key trends

- Provide inputs to marketing team for developing product communication and seasonal stories

- Provide inputs to the VM team of key products and trends along with range boards for planogramming and on floor visual displays

- Provide content for product training of front-end staff with key product highlights and attributes for the upcoming season

Vendor management (only for APL)

- Identify the right vendor for right product in collaboration with sourcing team

- Provide style sheets to vendors

- Follow up on development samples

- Ensure complete alignment to the tech sheet

- Provide final production approvals along with Buying team

People management

- Assign responsibilities and set expectations

- Give regular feedback to team

- Provide support and guide the team to deliver on the job