Designer Head - Retail

Key Focus Areas:

- To conceptualize, design & develop the seasonal ranges, gap fillers & modules in line with the brand strategy and positioning.

- To execute design from beginning to end by ensuring the right product mix at the planned price matrix.

Purpose:

- To showcase and present merchandise ranges season on season to ensure the business plans are achieved.

- To ensure that the final complete range looks synchronized. (Imported + Local).

- To ensure the product development as per the brand DNA.

- To understand trends and incorporate such trends in the option plan/category mix

- To periodically study the incumbent markets to analyze the sale of indigenously designed products and to also understand and exploit the opportunities.

- To understand the competition and provide feedback on Trend/Product/Price/Option Plan of all competing brands on a periodic basis.

- To visit vendors regularly and ensure product development is as per the required timelines and cost.

- To visit fashion fairs/markets for inspiration to incorporate in the range/design development.