Design Qandy - Marketing Manager

Liaison with Creative agency:

- Concept formulation based on the brief and business objective

- Content, Creatives, Artworks and other assets for ongoing campaigns (both internal and external)

- Keeping abreast of new developments and incorporating them as per the brand fit

Coordinating with Shoot and Edit team:

- Scout Vendors and attain a profitable win-win team

- Responsible for Product photoshoot and Video assets (incorporating multiple rounds of edits, to arrive at desired outcome)

Social Media Marketing:

- Coordinate w.r.t the Social Calendar (Creatives, Post Copies)

- Design and drive Paid Marketing Campaigns to deliver Quality leads for Sales Team

- Plan and execute geographical boosting for Brand Awareness, engagement, and reach

- Implement 360 Degree Digital marketing plan including all the suitable platforms, being Instagram, Facebook, YouTube, Twitter, Pinterest

- Tracking output performance metrics (Monthly enquiries, Gallery visitors, etc.)

- Manage reports and data analysis with all external stakeholders/ agencies

Website and SEO:

- Keyword planner and tracker - Incorporate the same in the Blog content

- GMB Progress tracker - aid the performance with reviews and GMB optimization

- Timely changes on the website - addition of new content, FAQs, media

- Plan and work on platforms aiding Organic Search - Wikipedia, Quora

Collaterals:

- Ensure timely availability of the Promotional collaterals - Renders, Brochures, Folders, and other assets, as per need

Coordination with Architect and Designer community:

- Back and Forth with the architects - to on-board them for the marketing collaborations

For internal circulation only

- Coordinate the entire shoot, till the campaign goes live

Print - related:

- Coordinate with various vendors to print the assets of The Quarry and DQ

Media Houses:

- Coordinate with multiple media houses like Vogue, AD, Elle Dcor, HELLO! regarding Brand and event collaborations

- Event and Hamper planning - for brand or product promotions

Inserts:

- Oversee the focused location-wise mapping

- Coordinate the planning and tracking of insert activity vs enquiries

- Maintain the ROI report and plan to improve the effectiveness of the insert activity