Design Qandy - Digital Marketing Lead

Digital Marketing Lead should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing lead will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.

Profile :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns and measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Evaluate emerging technologies, identify trends and insights, and optimize spend and performance based on the insights and maintain our digital media presence

- Brainstorm new and creative growth strategies and plan, execute and measure experiments and conversion tests

- Collaborate with internal teams & Distinct Department to discuss marketing strategies & plans to stay within the budget

- Collaborate with agencies and other vendor partners

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Self-motivated with intra-personal skills, and a great team-player

- Provide thought leadership and perspective for adoption where appropriate

Desired Skills :

- A master's degree in digital marketing or a related field

- Demonstrable experience leading and managing digital campaigns

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of digital analytics tools

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up to date with the latest trends and best practices in online marketing and measurement