Desidime.com - Manager - Search Engine Optimisation & App Store Optimisation

Manager SEO & ASO

No of Years of Experience : 3 to 5

Role & Responsibilities :

Responsibilities :

- Develop and execute successful Search engine Optimisation and App Store Optimisation strategies

- Ability to Manage the team of SEO Specialists

- Conduct keyword research to guide content teams

- Review technical SEO issues and recommend fixes

- Has knowledge on App Optimization techniques (Install, Retention, Crash Analysis)

- Has knowledge about the App review, App store ranking check-up, App review optimization strategy

- Optimize website content and landing pages

- Direct Off-page optimization projects (e.g. link-building)

- Has command to handle the On-page optimization projects

- Collect data and report on traffic, rankings and other SEO aspects periodically

- Work with social media and PPC teams to optimize campaigns

- Keep abreast of SEO and integrated marketing trends

- Has Business insight capability for foresight growth

- Has experience on to work target oriented project

- Has experience to handle the more than 10K index pages website

- Should aware with latest and Past Google Algorithm changes

- Should have knowledge to do analysis on User experience tools

- Perform competitors research to gain market insights and identify new opportunities

- Measure and report performance of website rankings and assess against goals (ROI and KPIs)

- Will be responsible for growing apps and website organically, on Google Play, App Store and Web

- Manage workflows covering keywords ranking & conversion rate optimization, managing requirements for designs, content, localization and A/B Testing

Requirements & skills :

- Proven experience as SEO Manager

- Knowledge of standard and current SEO practices

- Knowledge of HTML/CSS

- Experience with SEO reporting

- Experience with ASO & SEO Tools, such as ; Google Firebase, App consoles, Mobile Action, App Tweak, App Annie, Sensor Tower, Google Analytics, Appsflyer, Keyword Planner, Google trends etc.)

- Familiarity with relevant tools (e.g. Ahrefs, Conductor, Screaming Frog, MOZ, SEMrush etc.) and web analytics tools (e.g. Google Analytics, WebTrends)

- Excellent communication skills

- Strong organizational and leadership skills

- Analytical mindset with numerical aptitude

- Up-to-date with the latest trends and best SEO practices in online marketing and measurement

- Has 3 to 4 Years' experience in digital marketing

- eCommerce experience will be preferable