Deputy Manager - Retail Trade Marketing

Industry - Retail

Category - Sales & Marketing

Job Type - Permanent

Job Description :

- The Retail Trade Marketing Manager would be responsible for planning and executing retail activation in shopping environment to engage target audience and drive walk-ins.

Client Details :

Our client is an MNC that produces sportswear. They build innovative sports products solutions and technologies to help athletes and active consumers achieve their goals

Description :

RETAIL MARKETING:

- Partner with subsidiaries to determine the retail objectives, initiatives and Campaigns.
- Plan and execute retail actuation's in shopping environment to engage target audience and drive walk-ins.

- Ensure world class in-store campaign executions (retail stores) as per the global plan.
- Execute activation plans and detailed budgets for the country.
- Ensure all Store opening programs are planned, shared, and executed in a timely manner.

- Develop and drive promotion plans in-store and in shopping environment to drive conversion.

- Ensure internal stakeholders are aligned for all retail communication.

- Align with HQ to establish best practices and expertise sharing.

- Work with activation agencies to develop result-oriented strategies and programs that increase consumer preference for the brand.

- Supervise external agencies on category initiatives, setting measurable objectives for new idea generation, media coverage and agency budgets

TRADE MARKETING :

- Develop communication materials for trade partners that enhance brand recognition and consumer preference in multi brand environment.
- Responsible for Trade events (Trade Shows) for channel partners every season highlighting product.

- Collections and marketing campaigns in an efficient manner.

- Work with the relevant stakeholders in delivering globally aligned trade marketing strategies regionally.

- Create activation plan to significantly improve the Brand and Business KPIs

- Ensure all brand marketing tactics live up to brand standards and expectations meet KPIs and are on-budget/on time and P/L follow up

Profile :

- 6 years of work experience in sports good industry
- PG in marketing
- Strong interpersonal/communication skills
- Creative thinking
- Cross functional liaison, communication and negotiation skills
- In-depth expertise of cost-efficient activation and implementation across all relevant channels
- Well-rounded marketing experience essentials across brand, digital, product and communications will be helpful

- Strong passion for Sports. Working in an MNC would be strongly preferred

Job Offer

- Ability to learn from the senior stakeholder

- Be part of a global brand

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Vineeta Arora on +91 124 452 5442

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