Deputy Manager - Product Marketing Role - Consumer Durable Industry

Deputy Manager - Product Marketing Role - Consumer Durable Industry

MAJOR RESPONSIBILITIES/ACTIVITIES OF THIS JOB :

1. Markets & consumer needs analysis & New product line :

- Getting Market/Product feedback for building the product assortment.

- Guiding the designers about the new upcoming fashion trends and style preference of the market.

2. Product Development & Pricing :

- To set the marketing direction for the brand assigned - work on the overall category management with the Brand head.

- Liaison with vendors for development.

- Maintain the Product P&L for the category and lead the pricing strategy

3. Product line management :

- Managing existing and future product lines based on Sales Opportunity, Profitability, Consumer / Market Research and Demand Trends - Gap Analysis.

- Planning Promotions & Designing POSM.

- Management of direct marketing costs within agreed measures to maximize returns on investment.

- BTL schemes - trade, consumer offers

- Co-ordinate with the Sales team and initiate new promotion plans.

- Preparing Product Charters ; A complete Product / SKU Chart for the Launch.

4. Inventory :

- Optimize Quality Inventory Management through SKU Rationalization.

- Inventory planning and management to reduce excess stocks and liquidate slow moving Inventory with dealer schemes / salesman incentives.

- Working on PCM sheet. (Product Contribution Margin )

5. Miscellaneous :

- Develop training modules and product support ideas.

- Direct and groom the product assistant in areas of product development.

Job Experience & Requirements :

Education : Postgraduate in Marketing , MBA FULL TIME

Experience Requirements :

- 4 to 7 years in a similar profile. Should have handled a category or a sub brand independently.

- Exposure of working with a brand having presence across multiple sales channels.

- Ability to work independently and drive projects.

- PAN India Recruiters

Contact : 9819147645 , Narayan