Deputy Manager - Product Marketing - NPI - Water Purifiers - IIM/ISB/MDI/FMS

Position Title: Deputy Manager-Product Marketing (Water Purifier Segment)

Reporting : Director - NBD

Location : Gurgaon

Department: NBD

Note : This role will be as Deputy Manager but will report to NBD Director directly.

About Client: One of the leading Group Going to launch a New Segment (Water Purifier)

Requirements -

- MBA with Engineering from Top 10 B Schools

- Relevant Experience: 8 + Years of Experience in Water Filtration & Softening Industry

- Role specification - BUSINESS MANAGER FOR IN-HOME WATER FILTERATION & SOFTNERS CATEGORY

KEY RESPONSIBILITIES :

- Conceptualize and execute Go-To-Market strategy for New Product Launches, including STP, Source of volume, Communication Plan, Activation Plan and Support, Sales Training, etc. The Channel Manager works closely with Sales,MarComm, Showroom Design and Business Development Team to develop and execute the Launch Plan

- Lead and manage all the category interventions/promotions including consumer promotions, trade promotions, trade incentives and sales team incentives

- Develop the category communication strategy in line with the consumer needs, competition perceptions and product benefits. Develop a plan to execute the same across showrooms, builders, architects through showroom displays, Showroom Visual Merchandise, Architect/Builder Pitching material and showcase options and Salesteam/Dealer training and Pitch materials (list not exhaustive)

- Identify all product knowledge / showcase gaps and build a plan to bridge the same. Source / develop training material to effectively pitch product ranges based on features and differentiated product benefits. Initiate competition benchmarking exercises by driving Product Marketing and Engineering teams to generate product stories differentiating products vis-a-vis competition

- Be the key contact point/person between marketing department (incld product management) and sales teams to ensure achievement of sales and budget objectives

- Liaison with relevant US headquarters departments is also necessary. Operate as the recognized central authority on all channel matters related to assigned category

- Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences

Sagar Singh
Principal Consultant