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Narayan Iyer

Business Head at PAN India Recruiters

Last Login: 27 April 2024

15843

JOB VIEWS

300

APPLICATIONS

7

RECRUITER ACTIONS

Job Code

430357

Deputy Manager - Media Services Buying - MNC Lifestyle Brand

3 - 5 Years.Mumbai
Posted 7 years ago
Posted 7 years ago

Responsible for maximizing brand visibility & impact across measured media formats. Responsible for driving media communications activity.

Maximizing awareness of Cos services using multiple media channels to support immediate and long term business goals in a creative and cost effective manner.

Formulate and implement media activity across the business and across media to raise awareness, drive business and enhance brand image.

To ensure all media communications activity is integrated with marketing campaigns / projects

Manage offline (TV, Print, Radio, Consumer activations) and online media (digital) for all Cos brands.

Strategize and execute brand specific content integration and marketing on both offline and online media.

Responsible for not just media targets in terms of reach and frequency, but also leads and conversion targets

Media planplanning across TV, Radio, Print & Outdoor and calendar implementation

PR + Media -Plan delivery + monthly MIS of completion

PR plan and calendar implementation

Monthly research stimuli to agency and track of brand +Creative +Insight

Brand track and research calendar

Market wise GRP and CPRP reach dashboard, Media Value Tgt of PR, Qtry track scores Vs GRP

Implement media plan & strategy across ATL & Digital platforms.

Leverage audit data to improve plan impact

Assist in implementing interventions to achieve high recall and drive brand resonance amongst TA

Develop an overall visibility strategy and plan for portfolio brands working with category/product teams

To be an advocate for the latest tools, metrics and techniques; advising on media trends and best practice.

Candidate Requirement :

From currently from Cos Side and previously from agency side, only preferred

Should have a strong exposure on complete Media Buying

Able to manage a Budget spend of 80 crs

Reporting to Sr Manager ( Marketing )

Narayan Iyer ( 98191 47645)
Pan india Recruiters

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Posted By

user_img

Narayan Iyer

Business Head at PAN India Recruiters

Last Login: 27 April 2024

15843

JOB VIEWS

300

APPLICATIONS

7

RECRUITER ACTIONS

Job Code

430357

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