Deputy Manager - Marketing Communications - BFS

Skills -

- Excellent verbal and written communication skills

- Hands on experience with marketing campaigns on social media

- Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, including ability to present concepts

- Must possess excellent organizational and planning skills

- A wide degree of creativity and latitude

- Strong understanding of current trends in digital media/social media

- Proficiency in MS Office

- Hands-on experience with web content management tools, like WordPress

Key Role Objective

Role & Responsibility:

- Develop and implement integrated marketing communications plans that drive brand awareness and demand for company products across target audiences spread across multiple industries

- Direct the development and execution of marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, corporate events, digital marketing messages etc.

- Establish, own and drive a strategic internal and external communications strategy that positively affects employees- and customers- understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment.

- Create and drive content management strategy- blogs, whitepapers, case studies etc.- for demand generation

- Ensure new communication campaigns & programs are aimed at reaching sales targets

- Manage brand delivery & consistency across all markets for all product lines

- Drive social media marketing- LinkedIn, Twitter, Facebook, Quora and other professional platforms to discuss industry-related topics

- Produce marketing copy for our website

- Craft and send regular newsletters with company updates

- Track ROI for marketing campaigns

- Network with industry experts and potential clients to drive brand awareness

Salary Offered : 7-8 LPA