Deputy Manager/Manager - CLM - Baby Care

Position Title : CLM - Baby Care

Designation / Level : Deputy Manager/Manager

Grade : 4/5

Reporting To: CLM - Head

Function/ Sub Function: Marketing/CLM

Location/ Circle : Hyderabad / AP

Job Purpose :

Incumbent will be a part of the Marketing Team, wherein he will be an integral part in the mission of Revenue Maximization and driving overall profitability of the circle,

Segment Baby Care : New Customers (AON below 120 days)

Key Accountabilities Key Performance indicator :

RGS Management of RGS base (revenue generating subs) for the mentioned segment :

- Reduction in Churn %

- Upgrade/Downgrade % to other bucket

- Improve retention of subscriber base. Improve M0/M1/M2/M3 retention %

- Ensure higher upgrades to class bucket post 120 AON

- Management of segmented campaigns for retention of subscribers

- Manage life cycle of segmented products

Revenue & Other KPIs Improve KPI of these bucket subscribers (Revenue/Tertiary/MOUs/Etc.) :

- Achievement of respective segment KPI targets (revenue, tertiary, MOU etc.)

- Improvement in STV penetration

- Improve penetration of special l tariff vouchers

- Devise & launch segmented campaigns, new product for the segment. Manage lifecycle of existing products & campaigns

- Management of segmented tools like Gift box, - 121#, 121 IVR (self-help) etc.

- Plan & execute customer communication & promotion

- Prepare Short term & long term revenue planning for the segmented

Other Activities MIS Generation & analysis :

- Timely delivery of reports & analysis

- Quick launch of products & promotions to counter competition

- Prepare pre-launch & post launch analysis for the campaigns & products

- Trade engagement - Design & execution of Trade scheme for Tertiary growth and retail participation, - Run incentive schemes for trade to achieve incremental tertiary growth

Competition : Track competition and ensure competitiveness of Prepaid offerings

Interactions :

Internal Interaction :

Job Role you need to interact with Internally in the organization to enable success in your day to day work

- Internal Interaction with CLM Team & Overall Marketing Team

- Internal Interaction with TSM / ZSM / ZBM- s

- Internal Interaction with Network Team.

- Internal Interaction with CSD Team

- Internal Interaction with Regulatory Team

- Internal Interaction with Senior Management

External Interactions :

Job Role you need to interact with outside the organization to enable success in your day to day work

- Interaction with CLM Vendor for driving promotional campaigns across various segments.

- Market Intelligence for getting insights from the market and leveraging them for organizations benefit

Dimensions :

Financial Dimensions :

- Must be familiar with Basic Telecom Fundamentals

- Must be familiar with Basic Telecom Financials

Other Dimensions :

- Should be result oriented activity driven individual

Skills & Knowledge :

- Should have handled Usage & Retention Bucket (Prepaid Telecom Environment)

- Must have knack of understanding large data sets and derive meaningful and actionable information out of it.

- Should design segmented campaigns driving overall profitability

Educational Qualifications & Relevant Experience :

- Any graduate or BE(preferred) + MBA Marketing from good business school.

- Minimum 5 Years of Telecom/Retail experience, can be up to 8 years of experience

Technical and Behavioral Skills : Must have basis understanding of Telecom platforms.

Chitamber sana
Mobile - 0091 9650695871