Deputy Manager - Insights/CME - BFSI

Company: One of the largest BFSI player

Location: Mumbai

Position: Deputy Manager - CMI/insights

Job description:

- Manage all Ad Hoc studies like ad / concept / product tests, channel / Market eval studies etc

- Evaluate research needs of the organization and consult on appropriate research solutions

- Commission projects and ensure proper agency briefing

- Ensure appropriateness of Research stimuli e.g. briefs, proposals, Qre and other stimulus

- Ensure timelines and authenticity of fieldwork and overall project

- Ensure validity / robustness of data and reports in line with internal needs

- Handhold internal teams on research findings and help roll out subsequent auctioning

- Support on Organizational / Strategic Initiatives

- Leveraging consumer insights and marketing knowledge to drive / support cross functional initiatives like customer service, employee engagement etc.

- Collating feedback from internal clients to identify need gaps / bottlenecks in understanding or rolling out reports

- Budgetary planning and Statutory Compliance

- Initiating annual planning and budgeting exercise for market research (primary) and marketing (secondary)

- Monitoring and implementing annual plans and budget

Experience:

- Looking for a resource with 2-3 yrs of CR /Quant experience with a reputed agency like IMRB,TN,IMRB,IPSOS.

- Category experience/BFSI is a must

- Client side exposure would be an added advantage