Deputy Manager - Display Marketing - SEM - Online/Internet

Job position: Deputy Manager - Marketing - Search Engine Marketing (SEM)

Location: Delhi/NCR/Gurgaon

Core Purpose Of The Job:

- Responsible for driving traffic and orders for particular category(ies) within the defined budget in an optimized manner via SEM channel

- Own the complete end-to-end funnel view of the traffic coming from SEM & drive efficiencies

Areas Of Responsibility:

- Identify and implement strategies for driving traffic and orders within the defined budget via SEM channel

- Own SEM accounts and campaigns for particular category(ies)

- Responsible for campaign creation and management, bid & portfolio optimization to deliver the efficiencies via SEM channel

- Find opportunities to leverage data mining techniques to drive automation and ROI of the spends

- Use Google Adwords and Adobe Media Optimizer tools to manage the SEM account(s)

- Co-ordinate with Tech and Product to drive projects to better the SEM funnel

- Management reporting, oversee MIS reporting

Desired Skills and Experience :

- Educational Qualification: MBA/B.E degree or equivalent degree from tier 1/2 institutions

Relevant Experience :

- First-hand experience of managing the SEM campaigns; experience of Business Analytics & Marketing Analytics is a plus

Competencies Required:

- Knowledge of Google Adwords and Media optimizer tools

- Advanced skills in Excel

- Communication Skills written and verbal

- Team player

- Positive attitude and flexibility

- Data oriented critical thinking and constructive debating