Deputy Manager - Digital Marketing - Stock Exchange

Education: MBA (Full time)

Experience: 1-4 yrs

Salary: 5-9 lacs p.a

Purpose of the role:

To undertake various digital Marketing initiatives for promotion of company's brand, products and services and its Group companies in coordination with Marketing Team, internal & external stakeholders for maintaining market leadership.

Job Role:

1. Develop and manage digital marketing campaigns

2. Oversee a social media strategy on corporate brand, product promotion and stakeholder engagement

3. Develop content for digital assets (Brand communication, events, topical subjects and content to achieve corporate brand objectives)

4. Optimise content for the social networking accounts such as Facebook and Twitter etc. and micro-sites

5. Keep track of and improve key performance metrics

6. Continually work on the Search Engine Optimization of the website(s)

7. Agency relations - work along with partners/agencies to

a. Create, edit and post videos, podcasts and audio content to online sites

b. Arrange webinars and webcasts

c. Create online banner adverts and oversee pay per click (PPC) ad management

8. Create and manage email marketing campaigns

9. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry development

10. Promotion of Company's brand, its corporate identity & product & services

11. Marketing administration