Deputy Manager - Digital Marketing - Retail

1. Devising strategies to drive online traffic to the company website.

2. Tracking conversion rates and making improvements to the website.

3. Overseeing and utilising a range of techniques including paid search, SEO and PPC.

4. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

5. Optimize company page within each platform to increase the visibility of company's social content.

6. Create editorial calendars and syndication schedules.

7. Managing online brand and product campaigns to raise brand awareness

8. Responsibility for planning and budgetary control of all digital marketing

9. Review new technologies and keep the company at the forefront of developments in digital marketing.

10. Strategize online marketing for the new private brand 'Billion' across Google AdWords, Facebook Adverts, Impact and Content Marketing.

11. Manage end-to-end planning and execution of digital marketing campaigns with following results.