Deputy Manager ( A Mix of Data Scientist & Data Engineer)
- Develop MIS report to help business understand the revenue generated through the upsell programs and track the conversions across the generated leads.
- Customer segmentation based on their contactibility.
- Upsell conversion tracking.
- Email campaign conversion tracking.
- Report creation at different levels.
- Assisting the team in data preparation for lead generations.
- Responsible for rolling out all campaigns on-time using different channels of communication.
- Working with the analytics team, to automate the scoring procedures for the predictive models built by them for strategic marketing of various products.
- Enhancement of the existing reporting systems.
- Identified data issues and provided recommendations for resolution to ensure optimal performance.
- Major role in campaign and report automation.
- Performing quality checking for simple/medium campaigns/adhocs.
- Data loading using SSIS for important campaigns/ adhocs/ reports.
- Work with SQL, Python and PySpark based ETL pipelines
- Maintain existing codes, refactor and improve implementations for enhancing pipeline performance
- Create and manage new data pipelines following best practices for ingestion of data from different sources
- Monitor and troubleshoot data pipelines to identify and resolve any issues or bottlenecks
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