Deputy Manager - Brand Marketing - FMCG

Job Description:

Key Responsibilities:

- Translate brand elements into comprehensive plans and go-to-market strategies across various touchpoints.

- Develop below-the-line activities and initiatives to enhance brand visibility in multiple regions.

- Collaborate closely with advertising agencies to conceptualize and execute brand campaigns.

- Create comprehensive campaign reports using key insights and results to inform future projects.

- Work alongside marketing and sales teams to develop and implement effective promotional programs.

- Monitor market trends and competitors' activities to identify opportunities and potential threats.

Key Requirements:

- Excellent communication skills and a proactive, self-starting approach.

- Extensive experience in creating and executing impactful marketing and brand campaigns.

- Proficiency in developing 360-degree marketing plans.

- Strong exposure to agency handling and management.

- Ability to establish and utilize key performance indicators (KPIs) to develop marketing solutions.

- An ideal candidate would hold an MBA degree with 2-3 years of relevant work experience in a core brand role.