Deputy General Manager - Product Marketing & Brand Management - B2C Vertical

DGM-Marketing & Product Management

Qualification :

Essential : MBA-Marketing (Top B Schools Only)

Preferred : Engineering (From Tier 1 Institutes)

Experience (Years) : 9-14 years

- Varied experience in marketing of customer facing businesses (B2C)

- Into Services marketing, Customer campaigns, customer experience management & product management

- Should have handled all or combination of above. Experience in any one stream not suitable

- Preference for candidates who have brand management experience as prime

- Experience in Healthcare services is a plus but not essential.

- Loyalty marketing will be a big plus

Job Role :

Customer Experience :

- To develop & implement a roadmap for all marketing activities of customer lifecycle management.

- To Develop campaigns & schemes to engage customers & measure their effectiveness.

- To measure customer experience & develop/implement measures for enhancing the C-Sat.

Brand Management :

- To manage the brand & ensure high customer recall.

- To handle Ad agency and develop, plan & distribute marketing collaterals.

Communication :

- To study & improve customer message management systems, websites, email, SMS, snail mail, social media management & App communication.

Product Management :

- To manage the App's lifecycle: structure, design, UI/UX, promotion, customer experience management & product improvisation.

- To identify, develop & product manage cross Biz Service Offerings across the company

- To develop, strategize & own the targets for Services & App downloads.

Market Research :

- To undertake market research as and when required

Joint Marketing :

- To work with other organisations for co-branding and/or joint marketing for the group.

If interested, please share your updated resume with us; you can call on 7678682903 to discuss about the opportunity.

Kumar, Brainsearch Consulting