Deputy General Manager - Modern Trade/Key Accounts - Retail/FMCG

Brief description : 

The role of the DGM - Modern Trade / Key accounts is described in broadly two areas.

1.Key accounts management

2.Sales Management

Key Accounts management - The DGM - Modern Trade / Key accounts is responsible for managing the National Accounts and E- Com accounts. They are the interface between the accounts team and the sales team for these accounts. Their key responsibilities in this area are -

1. Generate sales for the current portfolio.

2. Identify new sales opportunities within existing accounts. Listing of new products and build business.

3. Manage and solve conflicts with accounts.

4. Interact and coordinate with the sales team and other functions like marketing, finance and supply chain to maintain and improve customer satisfaction.

5. Establish budgets with the client and company

6. Meet time deadlines for accounts

Sales Management - The DGM - Modern Trade / Key accounts is responsible for achieving business goals for the assigned geography. The scope of operation is for 30% or more of the national geography with a sales turnover of INR 100 M. The key responsibilities in this area are :

1. Achieve sales revenue plans for the region.

2. Plan the distribution and achieve RTM goals.

3. Train and improve the productivity of the sales team.

4. Competition tracking and ensuring a dominant share of a market

5. Ensuring the effective execution of trade marketing plans